No business can exploit its growth potential without truly embracing digital transformation. Technology is disrupting business models and challenging traditions, enabling organisations to initiate massive, sustainable vertical and horizontal change.
However, the imperative for business to drive innovation through technology (rather than relegating technology to the role of an optional improvement tool) is creating significant challenges for organisations that aren’t IT savvy or those with limited investment in IT tools, and platforms.
Digital transformation may not be all plain sailing. Somewhere along the way, organisations will face challenges in the form of resource shortages, budget availability or a lack of focus amongst vital stakeholders.
What is digital transformation?
Digital Transformation uses technology to reimagine business operations and transform the way work is done; improving customer satisfaction and enhancing user experiences.
The possibilities are almost endless, and can seem daunting, encompassing a mix of technology, people, education, process, and workflow changes. Unfortunately, most small businesses fall short of the specialist domain knowledge required to make the most of the opportunities available and maximise their potential.
As organisations dispense with traditional, analogous thinking and use technology to transform into a modern workplace, knowing where to start can prove challenging. Digital transformation is often equated with visionary thinking, strategic planning, and the adoption of a digital-first mindset to create and inspire positive customer experiences.
What do stakeholders demand of businesses today?
Consumers, customers and staff are increasingly demanding seamless user experiences as digital-first becomes the new reality. It’s no longer about basic IT functionality (and your company’s ability to carry out standard technical activities). Now, attention has shifted from function to “the experience” as customers begin interacting directly with your business’s digital platforms.
Digital transformation is shaping customer experiences, the future of work and influencing employee productivity and effectiveness. For a company to effectively deliver the ultimate experience, it must address digital transformation from the perspectives of both employees and customers.
What can hinder your business from digitally transforming?
Knowing where to start: Replacing old with new technology is never simple due to the sheer volume of options available and the range of business systems that might be impacted.
The complex and fundamentally technical nature of digital transformation: because of the multidimensional complexity of digital business transformation, small business has a higher chance of achieving good outcomes and a seamless transition if it works in collaboration with a capable and experienced team.
Lack of understanding: Businesses often struggle with understanding the full scope of that digital transformation programmes can encompass. Since transformation can be directed at business processes, business models, technology platforms, digital literacy and/or organisational culture, identifying which approach to follow may become overwhelming for a business that does not have the right advice or a clear-cut digital strategy.
How can we fast-track your digital transformation?
At Fuse, our goal is to transform the way your business leverages technology to accelerate growth and success. If there’s been a delay in your business’s digital transformation initiative, or you’ve stalled entirely we’ll show you how to kickstart, transition your business to the cloud, and enable higher productivity within a more automated and mobile workforce.
